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Benefits of an Explainer Video

An explainer video simply refers to a video which grabs the viewer’s attention; these videos usually have duration of a minute or two and are most often used to explain the content of a product, a conceived business plan or an idea. The explainer video answers basic questions and saves its viewer the stress of reading text content on a website. Explainer videos should be engaging, captivating, attractive and should be able to elucidate clearly the context under consideration.

The benefit of having an explainer video cannot be over emphasised and here are few of the benefits derived from the use of an explainer video.

Conversion Rates Increases

Recent survey shows that about 85% of people buys product after viewing accompanying explainer video. Explainer videos helps business owner keep hold of visitors and if the video is convincing enough, then those visitors would have to buy the product. Explainer videos also helps owners to keep track of the particular product or service potential customers were interested in by displaying the number of views on each video.

Clarify the Objective of Your Product

Since different people interpret words differently, the use of text might be confusing a times. Explainer videos would be the best shot in conveying the usefulness and the basic function of a product or service. Customers comprehend much whenever they see what they are interested in been explained in a video.

Increase in Interest Generated

In recent times businesses now make use of attractive images and videos to get people’s attention to their product. Research shows that 70% of people online watch videos.

Rank Better in Google Search

Statistically speaking, websites with videos ranks high on google, because these videos make visitors stay longer on the site.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

Increase Web Traffic

Going “viral” is a term which had been used since the dawn of YouTube. A video is regarded to have gone viral if it had gained a large number of view within a short space of time. Unfortunately, there is no fast route to it and the only means of making a video go viral, is by use of a captivating explainer video which would also increase the web traffic.

Information are retained

Survey shows that an average individual retains 10% of what they hear, 50% of what they see according to a study conducted by Wharton Research Center. This thereby implies that information disseminated through an explainer video would be retained for a longer period than reading its text.

Grab Audience Attention

A good number of websites are loaded with colourful fonts, loads of pictures and so on. This seldom gets the potential customers confused and slows down the web page. This whole idea can be transformed into an explainer video which will make the website clean and also provide the potential customers with information to engage them.

Easily Shareable

An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

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