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Reasons for a Whiteboard Animation Video

There are several reasons for when you want a whiteboard animation video. Although there are various animation out on the market, none can beat the true power of whiteboard animation. With whiteboard animation you can see the characters draw on the screen. This manner helps with information sticking inside your head easier than a thousands of words. Whiteboard animation is used worldwide to replace thousands of words.

There are many companies out there on the market who offer whiteboard animation videos. We were one of the first companies in the market to create whiteboard animation videos as we started out in 2013. The quality of the newer companies differ from company to company.

When you need to explain something complicated

When the information you want to present is quite difficult to explain or if you have to explain it over and over. Whiteboard animation can help with translating the information in easy manner. This also depends on the type of product, target market as well as members in the audience.

Summary of information

Large blog posts, speeches, books, articles, newspapers are great for displaying information in an innovative way. The brain keeps visualisation more than lengthy text. Here is a video of how whiteboard animation was used to summarise a book.

Training Videos

Short training courses for organisations. Popular organisations which use whiteboard animation is the medical, finance, legal, software, agriculture and mining industry. Training on how to use software that was recently shipped is one good example. Training many nurses in a hospital on how to perform a certain medical task.

Corporate Videos

Marketing for the big corporate companies always need a whiteboard animation video to convey their message in shortest way possible. One of the examples is that they could be launching a new product for their existing clients.

Social Media Marketing

Social Media is another topic on its own. Creating videos for the sole purpose of sharing on social media is one way to get a business brand faster to market. The video might go viral. It does not matter if the video gets watched two or a hundred times a day. As long as the video is out there and people are watching it that matters. Social media marketing is all about increasing the engagement to the target audience.

Conclusion

When you decide to hire a company to create your whiteboard animation, make sure they specialise in whiteboard animation. If they do it as a side hustle, do not hire them. If they are a website design company and offer whiteboard animation on the side, do not use them because they are not specialised in creating scripts, graphics and visualisation. Hire professional companies to complete the project to get the best quality for your buck.